Are traditional and modern meeting formats cannibalising one another?
By contrast, the traditional version of the “flower meadow” is often perceived by organisers as impracticable, as important company issues are often overlooked or fail to find a majority when topics are selected on site and groups of what are considered more interesting subjects and hot topics are over-full, while important but less exciting company issues are left by the wayside for lack of appeal.
So how can the annual specialist meeting be given more of a buzz without overlooking the need to communicate company developments, sales figures and targets? More freedom of information and movement for the participants, without neglecting what appear to be less attractive topics?
One contemporary and practical option is the integrative implementation of the Flower Power meeting strategy within the MUST DO framework of a high-impact specialist meeting, with as rigid a framework as necessary and as much autonomy as possible.
The framework for a tightly scheduled conference is provided in the form of the kick-off for all attendees, the block of “annual review in facts and figures” topics and the wrap-up at the end of the day with clearly defined strategies and targets from the company’s perspective, also for all delegates.
The space for communicACTION between these two fixed points provides the framework in terms of time and content for the “Flower Meadow 4.0” or the contemporary Flower Power meeting format, which is an adapted Mini Open Space for specialist and sales meetings.
After the kick-off, which is followed by an explanation of the procedure for the next stage, the attendees move to the workshop rooms where they are met by topic ambassadors. For a maximum of 60 participants, no more than three core topics should be handled actively in the Workshops.